PURE Highway - in car DAB digital radio adaptor

Auto Express ‘Product of the Year’ in the 2008

In May 2008, Auto Express announced the Pure highway as product of the year -

“The Auto Express Product of the Year must be innovative, original and, most importantly, utterly practical to use. In 2008, the brilliant Pure Highway stood out head and shoulders above anything else in the products market……it delivers a great new twist to in-car digital radio as a standalone unit that transmits to your in-car tuner or links directly via its MP3 player socket. All you need is a 12v power socket. Clever, simple - a great idea well executed”. said the editor David Johns.

Pure have reported that the highway DAB car radio adapted was the second biggest selling car audio product in 2008, selling 300% more radios than in 2007

Pure Highway – the easy way to DAB radio in your car.

PURE have developed a solution to adapt your existing car radio for DAB reception.

The Pure Highway originally retailed for £69.99 and acts as a windscreen mounted adaptor for your current FM car radio. Radio frequency streaming is used over the existing FM system to broadcast DAB radio stations into your car.

As an added bonus, The Pure Highway also act as an adaptor for ipods and MP3 Players. Power comes from a cigarette lighter socket adaptor or from AA batteries if you want to use the Pure Highway as portable DAB radio out of the car

Well done Pure for producing this nifty gadget!

£63.90 and free delivery from Go-Electrical